What is Import?

Nowadays, it's common for so-called select shops to stock only Japanese brands.

It depends on the generation, but the stores that I was introduced to that made me think they were cool were mostly made up of overseas brands, so I feel that the current Japanese-style select stores have no depth or flavor.

Clothing culture is something that originated overseas, and the trend of adapting it in Japan and then sending it out overseas has been established.

That's why I think it's essential to represent current overseas brands in stores and convey their appeal.
Because of the current situation overseas, we can also spread the word about the quality of Japanese manufacturing.
I think that's especially true for select stores.

Our store loves selecting items, and we want to disseminate and share culture through editing and coordination.
This introduction is too long lol


Now, to the main topic, these overseas brands are filled with the scent of overseas countries, which is exactly what overseas is like today.
And in America.
It arrived from MADE IN USA.
What I want to introduce to you is
The brand is GREI.
This American brand from New York releases urban, minimalist style clothing every season.
Unlike Japanese manufacturing, the products are made with great consideration for the environment, and the materials, designs, and details are easy to wear in modern lifestyles.
At the same time, the pattern making uses techniques that are characteristic of the brand.
When you look at the finished clothing, it has a completely different atmosphere to that of Japanese brands.



This atmosphere that cannot be expressed in words is something that I really want to cherish right now.

The shirts we selected this time are also very unique.
Shirts usually have three-dimensional patterns that fit the body.
While it may be true that in the formal world, a custom hand-sewn dress shirt might be something you want, in casual, modern life it may not be necessary.
A characteristic of GREI is its pattern making that makes use of a large number of straight lines, resulting in extremely flat designs.
I think the more three-dimensional the pattern, the more difficult it is to sew, but as I mentioned earlier, does the fact that it is difficult to sew make it a good piece of clothing?
Is it a cool outfit?
I think this is not always the case when it comes to modern clothing.

Because it is constructed in an extremely flat manner, the silhouette when worn is very interesting, and when this unique form is coordinated with current Japanese brands, it creates a nice change that seems different but isn't.



A shirt that has a poncho-like silhouette when worn.
And yet it doesn't become too ethnic.
There is also a sophisticated atmosphere.
I don't think there are many clothes that have this kind of feel.
This is a type of manufacturing that can only be done based on the culture and lifestyle that foreigners have adopted.

Please come and experience that atmosphere.