Things I like.

The first time I saw it was by chance.

While I was visiting the office at an exhibition.

It was as if they were waiting for their turn in the back of the office.

It has been stored in a safe place.

I automatically asked, "Can I take a look?"

"Oh, I'm sure you'll love it."

That's how it began.

From there, individuals start buying clothes, wearing them, and repeating the process.

Thinking of the creators whose faces I can't even see

I was savoring it.

That was easily more than 10 years ago.

Now I have my own shop, and I am grateful for that.

We have continued to have connections and are now able to introduce this product to everyone.

Whowhat, this year marks its 26th year.

Designer Junko started making things.

26 years ago, I was a runny-nosed middle school student.

I read Boon so much that it was worn out

The era when AIRMAX was all the rage.

Being a contrarian, I searched around for Footscape.

I got it with my New Year's money.

The design was avant-garde at the time.

Footscape often gets stuck at the school gate

Every time I was struggling to get through.

I still can't throw away the one I wore so much

Sleeping with a fluffy blanket.

It has been made ever since then.

If we compare it with my personal history to make it easier to understand,

It's a simple thing to say, but it's amazing.

Diversity expands with the times,

The world of clothing is constantly changing at a rapid pace.

In that situation, continuing

How much power it takes.

Whowhat has no power imposition

(I always think that)

The roots of the company have remained unchanged for over 10 years.

On top of that, we brush it up to suit the times.

(Currently addicted to Life)

Among them, there are some models that have been stubbornly produced.

Or the material is masculine,

I wonder if this is the design source

Vintage and military,

It gives you a sense of the old outdoors.

There is a tribal feel to the design.

I can feel the anger.

The balance is interesting.

That balance remains the axis and remains unwavering.

I think that’s what I’ve always been attracted to.

Whenever I meet Junko, I can smell that scent.

Check it out again and you will be fascinated.

And for me and for the store.

Denim is an indispensable item.

By matching it with denim like that,

Be yourself, be a little different, have a little fun

That's what this brand means to me.

With that image in mind, I decided to make a whowhat for my store.

It's been incorporated into the story.

It's been open for just over three months.

It's difficult to know how to express it.

We are very grateful for the number of people who have purchased whowhat.

I am surprised.

Men and women of all ages.

Clothes don't turn to blood or bones,

It plays a major role in mental vitality.

The vitality of the heart flows around in your blood and bones

Let's be like that.

I hope I can do something that will help someone.

That's all I can think.

For a little while, I'll borrow some past archives.

We have them on display in our store.

There are many items that feel fresh in every era.

While wondering,

I guess it will become someone's vintage item someday.

I'm so excited.

Please look forward to more in the future.

They are a truly wonderful couple.

Spring is almost here, stock is in stock.