It's more about attachment than luxury.

Who decides what "value" is?

I hear that a lot.

"This dress is worth it.

It's limited edition and the fabric is rare.

Moreover, that store

It's a collaboration with that brand!"

...No, I understand.

I know, but wait a minute.

What exactly is “value”?

Is it valuable because it's produced in small quantities?

Is it because it uses rare materials?

Is the sewing god-level?

Is it because it's deadstock from the 60s?

No, no, in the first place, "who"

Do you think it's worth it?

In conclusion, "value"

You can decide for yourself.

If you feel that the clothes are worth 1 million yen

That's already 1 million yen.

Even if it's 1,000 yen in the world,

If it makes you feel good when you wear it

So it's well worth it.

When I think back, when I was young, I was conscious of "social values"

I tended to be picky about things.

But, surprisingly, those kinds of items

They tend to end up collecting dust in the dresser.

On the other hand, this is a piece I chose on a whim.

I found it at that thrift store

I don't really understand T-shirts.

When I tried it on, it felt strangely comfortable.

Before you know it, you've been together for years.

Those are the clothes that stay with you.

Fashion is a mysterious thing.

While dealing with the "thing" of clothing,

What we offer is

It is also something invisible.

Mood and confidence

Sometimes it's a little bit of a stretch.

In other words, fashion

It may be "something that is on top of things."

That's why, "Who made this?"

"There are only a few of them"

Not just "external values"

"Would I want to wear this?"

I think the "inner value" is important.

Well, that's why this time

At first glance it seems worthless

Introducing witty used T-shirts.

"Who is this person?"

The back print makes you want to poke fun at it

I couldn't help but grin.

But if you wear it casually in town,

"It's a nice atmosphere"

Maybe someone will call out to you.

Frequently in stores
President Trump?
Being asked
(Just the red cap lol )

What's the value?

This is not the time to let others decide for you.

Value it yourself.

I think that's the essence of the "fun of wearing."