良い違和感の服 / OIRA

Clothes that are good and out of place / OIRA

NagaoDaisuke
There are really a lot of
The brand exists.

In recent years, Japanese brands have been using really great fabrics.
I see a lot of beautiful, carefully made and well-fitted clothes.
All of them are wonderful though.
Looking at those kinds of clothes for years
I find myself becoming somewhat boring.
It's a truly wonderful finish
It looks like an average design.
Imagine coordinating it
It just doesn't seem like it's fun.
Nowadays, designs like uniforms that can be worn the same way by anyone and create the same style are the norm.

But for me, that doesn't feel as exciting.
If it's cheap clothing, that's fine.
In this day and age, good things are inevitably expensive.
So what about satisfaction, excitement, and even originality?
I am attracted to things that have personality and charm.

A brand that represents that sentiment
We met by chance this October.




"OIRA"
The brand is:





Originally, my wife liked it and I had been paying attention to it for a long time.
The exhibition venue is in Shishigatani, Kyoto.
The moment I opened the sliding door of the antique shop
I was already captivated by its unique worldview.

And try out the product sample
Furthermore, I was surprised, moved, and excited beyond words.
I was satisfied and thought, "It's been a long time since I felt this way."
He muttered to himself as he looked through all the samples.
I tried it on and checked myself in front of the mirror over and over again.

It is not categorized as Japanese or Western.
Not vintage or antique
Not art, not tools, etc.
All the elements are linked at a very high level.
Designed clothes.

And we made the most of that design.
The pattern making is wonderful.
You can look at it or wear it.
The finest clothes created by talented people.
Please come to the store and feel the same excitement as me.
I would be happy if you could feel the same way.


Back to blog

Leave a comment

Please note, comments need to be approved before they are published.